How does business analytics contribute to organisational performance and business value? A resource-based view

Purpose The purpose of this article is to identify how the organisations are able improve their business value through acquisition analytics capabilities and by improving performance. Design/methodology/approach With help literature survey, along with standard resource-based view framework, a conceptual model has been developed. These have statistically tested collecting data using survey questionnaire from 306 selected respondents various service sector- product-based in India. To analyse we used partial least square–based structural equation modelling. Findings study highlights that tool as two vital components could organisation strengthening its organisational findings research also indicated significant influence on an organisation's process performance decision, which turn significantly influences And eventually positively value. was found provide explanative power 71%. Research limitations/implications proposed can effective recommendations management realise importance organisation. Originality/value No specific studies, yet, analysed effects for mediated decision. Therefore, explored distinctive effort empirically validate understanding.